Persuasive Arguments

Persuasive Arguments

This course is ideal for professionals who need to communicate ideas with confidence, influence decisions, and gain buy-in from others. It would suit managers, team leaders, project leads, sales professionals, consultants, and anyone who regularly presents proposals, leads discussions, or needs to persuade stakeholders.

Counts towards 6 CPD Hours
1 Day
Open Public & Closed Group


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Pre-Course Reflection

Please reflect on one or more of the questions below and come prepared to discuss your responses during the session.

  • Self-Assessment: On a scale of 1–10, how would you rate your current skill level in this subject? What factors influenced your rating?
  • Development Focus: Identify one specific behaviour, skill, or capability you would like to improve or develop further.
  • Relevant Examples: If possible, bring one or two relevant examples or scenarios from your experience that you would be willing to share with the group.

What You Will Learn

Getting Clear on What You Want (and Why It Matters) – goals/objectives.
Building Your Case: Evidence, Logic, and Story – how to gather and use data. The importance of metaphor and relatability to the audience.
Making Your Point Stick. Using Cialdini influencing factors and P.R.O.V.E.N model/ -Influencing, persuasive language.
Staying Effective Under Pressure – managing nerves and emotions. Manging yourself/staying on track and focused.
Turning Discussion into Decisions – getting agreement/ asking for action.

Your Post-Course Challenge

  • Reflect on the key topics covered and identify one area to apply immediately.
  • Share one insight or action point with a colleague within the next week.
  • Review your notes after 30 days and assess your progress.

Counts Towards 6 CPD Hours

This course contributes 6 hours of Continuing Professional Development. Delegates can log these hours as evidence of structured learning for professional bodies and employers.

Key Features

Course Duration is 1 day - priced per virtual delegate

Engaging tutor led event

Comprehensive course materials

Certificates of attendance

Access to Customer Portal (course bookers)

Course Guarantee

Priced per person for open public course

£449.00 Plus VAT

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Payment available via all major credit cards or Invoice. All options available during the online booking process.