Communication Skills Advanced

Communication Skills Advanced

This comprehensive one-day workshop elevates communication from basic exchange to strategic influence. Participants will master the psychology of persuasion, navigate crisis scenarios, and refine delivery techniques. Through intensive practice in storytelling frameworks, Cialdini’s principles, and ethical negotiation, delegates will learn to architect messages that drive alignment, resolve conflict, and secure commitment in any medium.

Counts towards 6 CPD Hours
1 Day
9:00 – 5:00 for Groups
Open Public & Closed Group


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Pre-Course Reflection

Please reflect on one or more of the questions below and come prepared to discuss your responses during the session.

  • Self-Assessment: On a scale of 1–10, how would you rate your current skill level in this subject? What factors influenced your rating?
  • Development Focus: Identify one specific behaviour, skill, or capability you would like to improve or develop further.
  • Relevant Examples: If possible, bring one or two relevant examples or scenarios from your experience that you would be willing to share with the group.

What You Will Learn

Select the optimal communication medium based on message richness, urgency, and the recipient’s cognitive load.
Apply the ‘Rhythm of Three’ and copywriting imperatives to craft high-impact written and spoken hooks.
Construct balanced arguments using Aristotle’s Logos, Ethos, and Pathos triad to address diverse stakeholder needs.
Deploy all seven of Cialdini’s principles of influence ethically to drive alignment and action.
Utilise the ‘Ladder of Inference’ to de-escalate conflict and navigate difficult conversations with clarity.
Construct a persuasive narrative arc using the Hook-Story-Offer model to embed data within emotional context.
Demonstrate the four Cs of presentation delivery: Confidence, Cadence, Conviction, and Clarity.
Integrate storytelling structure with vocal delivery to maximise audience retention and emotional resonance.

Your Post-Course Challenge

  • Within 30 days, apply one copywriting technique (Rhythm of Three or Imperatives) to every major email you send.
  • Identify one upcoming meeting where you will deliberately balance Logos and Pathos to persuade a stakeholder.
  • Reflect on how your response times have changed and how that impacts your professional Ethos.

Counts Towards 6 CPD Hours

This course contributes 6 hours of Continuing Professional Development. Delegates can log these hours as evidence of structured learning for professional bodies and employers.

Key Features

Course Duration is 1 Day

Engaging tutor led event

Comprehensive course materials

Certificates of attendance

Access to Customer Portal (course bookers)

Course Guarantee

Priced per delegate per day for open public course

£449.00 Plus VAT

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Payment available via all major credit cards or Invoice. All options available during the online booking process.