This one-day course transforms creative writing from a mystical talent into a disciplined, learnable craft for business contexts. Participants will master the art of planning, drafting, editing, and formatting copy to ensure clarity, impact, and audience engagement across various media.
Ever stared at a blank page and wondered how to make your words actually work? This one-day course turns creative writing into a practical skill you can use every day. You’ll learn how to grab attention, build clear messages, and cut the fluff without losing impact — whether you’re writing emails, social posts, or reports. By the end, you’ll tailor your tone to any audience, structure copy that convinces, and edit with precision. It’s a fast, focused way to sharpen your communication — all in just one day. Available as an open course, closed group session, or one-to-one coaching, and it counts towards six CPD hours. To find out more, contact us at lets talk at e q v dot co dot uk.
Counts towards 6 CPD Hours 1 Day 9:00 – 5:00 for Groups Open Public & Closed Group
Please reflect on one or more of the questions below and come prepared to discuss your responses during the session.
Self-Assessment: On a scale of 1–10, how would you rate your current skill level in this subject? What factors influenced your rating?
Development Focus: Identify one specific behaviour, skill, or capability you would like to improve or develop further.
Relevant Examples: If possible, bring one or two relevant examples or scenarios from your experience that you would be willing to share with the group.
What You Will Learn
Apply audience analysis techniques to define key messages and tailor tone effectively
Utilise the AIDA model and Pyramid Principle to structure engaging and logical copy
Execute rigorous editing strategies to reduce word count without losing meaning
Adapt core messages for different media formats including email, social, and print
Implement critical proofreading methods to identify and correct common errors
Demonstrate confidence in drafting and refining professional business copy
Construct a complete writing workflow from initial concept to final proofread
Evaluate the effectiveness of subject lines and headlines to drive open rates
Your Post-Course Challenge
Within 30 days, rewrite one key business document using the ‘Audience Avatar’ technique
Apply the ‘Murder Your Darlings’ rule to cut the word count of your next email by 20%
Use the ‘Blind Proofread’ method with a colleague before sending your next major report
Counts Towards 6 CPD Hours
This course contributes 6 hours of Continuing Professional Development. Delegates can log these hours as evidence of structured learning for professional bodies and employers.
This course is designed for professionals who want to strengthen their ability to communicate clearly and effectively through written content in a business environment. Whether you’re looking to refine your tone, sharpen your messaging, or gain confidence in crafting copy that resonates, this course provides practical tools to elevate your writing.
This course is ideal for:
Marketing assistants who need to produce engaging copy across campaigns and channels
Administrative officers responsible for drafting clear and professional internal and external communications
Customer service team members aiming to improve the clarity and tone of written responses
Junior copywriters seeking to build a structured approach to planning and refining their work
Project coordinators who regularly prepare updates, reports, and stakeholder messages
Office managers looking to enhance the impact and professionalism of organisational writing
No prior experience needed
This course is accessible to individuals at any stage of their career, with no requirement for prior creative writing experience or formal training. It is designed to support learners from diverse backgrounds who wish to develop practical, business-focused writing skills in a supportive and structured environment.
What you will take away
Delegates will leave with increased confidence in their ability to plan, draft, and refine professional written content that is clear, engaging, and tailored to its audience. You will gain a reliable writing workflow that can be applied across emails, social media, print, and other formats, along with practical strategies for editing, proofreading, and measuring the effectiveness of your messaging.
For Groups & Teams
We can deliver this training session in several ways to suit your organisation’s needs:
Open Public Course
Join delegates from other organisations on a scheduled date
Closed Group
Exclusively for your team, using your real scenarios
In Person
Face-to-face at your premises or a venue of your choice
Virtual
Live, interactive online delivery via Teams or Zoom
One-to-One Coaching
Personalised sessions tailored entirely to you
Have two or more people to train?
You may want to consider a closed group course. Benefits include:
Cost effective for teams
Choose a date to suit you
Customise content and timings
No minimum delegate numbers
Uses your real-world scenarios
Builds shared language in your team
Contact us on [email protected] to discuss specific dates and delivery requirements.
How Our Tutor-Led Courses Are Delivered
Before the day
Delegates are given pre-work to complete before attending. This ensures everyone arrives with relevant context and real scenarios from their own experience, so learning is immediately relevant and actionable from the first minute.
On the day
Our sessions are participative and highly interactive. We don’t do “death by PowerPoint” — instead, the day includes a variety of engaging activities throughout:
Real-world casework using your scenarios
Practical hands-on exercises
Real Play (not role play) simulations
Peer learning and group discussion
Case studies and scenario work
Facilitated discussion and structured reflection
What you leave with
Participants leave with:
Practical tools — frameworks and models you can use straight away
Clear action plans — specific next steps tailored to your role
Greater confidence — built through intensive, realistic practice
Skills you can apply immediately — not theory, but techniques tested during the day
After the day
Post-session measurements and a 30-day challenge ensure that learning is embedded and behaviour change is sustained.
Key Features
Course Duration is 1 Day
Engaging tutor led event
Comprehensive course materials
Certificates of attendance
Access to Customer Portal (course bookers)
Course Guarantee
Priced per delegate for open public course
£449.00 Plus VAT
Can’t see a suitable date? Please request a date here
Payment available via all major credit cards or Invoice. All options available during the online booking process.
