Creative Writing

Course Duration is 1 Day

£845.00 Plus VAT

Delivery Method

Face To Face Delivery  Virtual Delivery One To One Coaching Closed Group Course Public Course

Business Benefit

The need for creating copy that engages with clients is essential to business. Therefore, it is imperative that these written assignments accurately reflect the ideas, understanding, concepts and thinking of the writer.

How to Book

If you are interested in booking this course, then please select an available date and then click book now to complete the booking. Can’t see a suitable date contact us on [email protected] and we can discuss specific date requirements.

Who Should Attend

The need for creating copy that engages with clients is essential to business. Therefore, it is imperative that these written assignments accurately reflect the ideas, understanding, concepts and thinking of the writer.

Learning Outcomes – by the end of this course you will be able to…

Plan your copy – who is the audience, length of copy, key messages, graphics and (most importantly) ‘finding your voice and tone’.
Write your copy – using engaging language and story-telling techniques that reflects the ‘voice’ above, tells the story and sells the location.
Edit your copy – ensuring ‘every word does its job’, being concise, readable and engaging. Classic editing ‘removals’, avoiding clich’s, recognising tautology.
Format your copy – ensuring it looks good in print.
Check your copy – critical proofreading (spelling, punctuation, fonts, spacing, bullets.)
Common errors – examples of ‘disasters’ and what to avoid. The final pre-publishing check.

Course Content

Planning your copy for its audience and key message
Writing engaging copy
Editing your copy
Formatting your copy for its media
Check your copy / critical proofreading
Avoiding common errors

Embedding

These follow up coaching sessions help support your colleagues to embed their learning during their skills transfer period.  Applying new skills and changing behaviour takes effort and practice.  After attending a training course many colleagues will find they need support through this transition.  EQV can provide that support with follow up coaching sessions to help embed the learning.

Embedding coaching sessions can be delivered in 90 minute and half day durations.  The facilitator will work with the group to capture feedback about challenges and how to overcome them ensuring success going forward.

Having a formal embedding coaching session will not only increase the success of the skills transfer period but helps create a platform of motivation, inclusivity and commitment within the group.