Creative Writing

Course Duration is 1 Day

£845.00 Plus VAT

Business Benefit

The need for creating copy that engages with clients is essential to business. Therefore, it is imperative that these written assignments accurately reflect the ideas, understanding, concepts and thinking of the writer.

Who Should Attend

The need for creating copy that engages with clients is essential to business. Therefore, it is imperative that these written assignments accurately reflect the ideas, understanding, concepts and thinking of the writer.

Learning Outcomes – by the end of this course you will be able to…

Plan your copy – who is the audience, length of copy, key messages, graphics and (most importantly) ‘finding your voice and tone’.
Write your copy – using engaging language and story-telling techniques that reflects the ‘voice’ above, tells the story and sells the location.
Edit your copy – ensuring ‘every word does its job’, being concise, readable and engaging. Classic editing ‘removals’, avoiding clich’s, recognising tautology.
Format your copy – ensuring it looks good in print.
Check your copy – critical proofreading (spelling, punctuation, fonts, spacing, bullets.)
Common errors – examples of ‘disasters’ and what to avoid. The final pre-publishing check.

Course Content

Planning your copy for its audience and key message
Writing engaging copy
Editing your copy
Formatting your copy for its media
Check your copy / critical proofreading
Avoiding common errors

How to Book

If you are interested in booking this course, then please select your desired date and then select book now to complete the booking.

We will then contact you to confirm availability and any additional required details.