This course equips professionals with the strategic mindset needed to navigate the complex social media landscape. Participants will move beyond basic tool usage to master the principles of building trust, managing dialogue, adhering to legal standards, and driving measurable business outcomes. The course blends psychological theory with practical application, ensuring delegates leave with a robust framework for digital success.
Ever feel like your social media efforts are just noise?
What if you could turn every post, comment, and share into real business results?
This one-day Social Media Strategy Training gives you the strategic edge to build trust, spark genuine dialogue, and drive measurable outcomes — all while staying compliant with UK regulations. You’ll leave with a clear framework, not just tips — the confidence to lead, not just follow.
Designed for busy professionals, it’s available as an open course, closed group session, or one-to-one coaching — so it fits your schedule and your team’s needs. And yes, it counts towards six CPD hours.
To find out more, contact us at lets talk at e q v dot co dot uk.
Counts towards 6 CPD Hours1 Day9:00 - 5:00 for GroupsOpen Public & Closed Group
Please reflect on one or more of the questions below and come prepared to discuss your responses during the session.
Self-Assessment: On a scale of 1–10, how would you rate your current skill level in this subject? What factors influenced your rating?
Development Focus: Identify one specific behaviour, skill, or capability you would like to improve or develop further.
Relevant Examples: If possible, bring one or two relevant examples or scenarios from your experience that you would be willing to share with the group.
What You Will Learn
Analyse current UK marketplace trends and the impact of emerging regulations on social strategy.
Apply the RACE framework to structure social media activities for measurable business outcomes.
Demonstrate how to shift from broadcasting monologues to building genuine two-way dialogues.
Evaluate the Trust Equation to ensure integrity and honesty in all digital communications.
Identify legal obligations under UK GDPR and PECR when managing blogs and discussion groups.
Develop platform-specific content strategies for X, LinkedIn, and Facebook that align with brand voice.
Construct a balanced content calendar using the 80/20 rule to maximise engagement and value.
Interpret key performance metrics to distinguish between vanity metrics and business ROI.
Your Post-Course Challenge
Audit your current social media presence using the Trust Equation.
Draft a one-week content calendar applying the 80/20 rule to your business.
Analyse your last month's metrics to identify one area for improvement.
Counts Towards 6 CPD Hours
This course contributes 6 hours of Continuing Professional Development. Delegates can log these hours as evidence of structured learning for professional bodies and employers.
This course is designed for professionals seeking to elevate their social media presence from tactical execution to strategic impact. Whether you are managing brand communication, leading a marketing team, or aiming to strengthen your organisation’s digital voice, this training provides the clarity and framework needed to drive meaningful results in the UK’s evolving social landscape.
This course is ideal for:
Marketing managers responsible for developing and executing social media strategies that align with broader business goals
Communications officers who need to ensure messaging is compliant, trustworthy, and engaging across digital platforms
Business owners and entrepreneurs looking to build authentic online relationships that support brand growth and customer loyalty
Public sector professionals managing public dialogue on social media while adhering to UK regulatory standards
Agency account handlers advising clients on social strategy and seeking to demonstrate measurable ROI
Senior specialists aiming to move beyond content creation to lead strategic decision-making in digital communications
No prior experience needed
No prior expertise in social media strategy is required to benefit from this course. It is accessible to those new to strategic planning as well as experienced practitioners looking to formalise and enhance their approach with a UK-focused, compliance-aware mindset.
What you will take away
Delegates will leave with a clear, actionable framework for planning and evaluating social media activity that supports business objectives. You will gain confidence in building trust-led conversations, navigating legal responsibilities, and measuring what truly matters — enabling you to communicate with integrity, consistency, and impact across key platforms.
For Groups & Teams
We can deliver this training session in several ways to suit your organisation’s needs:
Open Public Course
Join delegates from other organisations on a scheduled date
Closed Group
Exclusively for your team, using your real scenarios
In Person
Face-to-face at your premises or a venue of your choice
Virtual
Live, interactive online delivery via Teams or Zoom
One-to-One Coaching
Personalised sessions tailored entirely to you
Have two or more people to train?
You may want to consider a closed group course. Benefits include:
Cost effective for teams
Choose a date to suit you
Customise content and timings
No minimum delegate numbers
Uses your real-world scenarios
Builds shared language in your team
Contact us on [email protected] to discuss specific dates and delivery requirements.
How Our Tutor-Led Courses Are Delivered
Before the day
Delegates are given pre-work to complete before attending. This ensures everyone arrives with relevant context and real scenarios from their own experience, so learning is immediately relevant and actionable from the first minute.
On the day
Our sessions are participative and highly interactive. We don’t do “death by PowerPoint” — instead, the day includes a variety of engaging activities throughout:
Real-world casework using your scenarios
Practical hands-on exercises
Real Play (not role play) simulations
Peer learning and group discussion
Case studies and scenario work
Facilitated discussion and structured reflection
What you leave with
Participants leave with:
Practical tools — frameworks and models you can use straight away
Clear action plans — specific next steps tailored to your role
Greater confidence — built through intensive, realistic practice
Skills you can apply immediately — not theory, but techniques tested during the day
After the day
Post-session measurements and a 30-day challenge ensure that learning is embedded and behaviour change is sustained.
Key Features
Course Duration is 1 Day
Engaging tutor led event
Comprehensive course materials
Certificates of attendance
Access to Customer Portal (course bookers)
Course Guarantee
Priced per delegate per day for open public course
£449.00 Plus VAT
Can’t see a suitable date? Please request a date here
Payment available via all major credit cards or Invoice. All options available during the online booking process.
