Social Media Strategy Training

Course Duration is 1 Day

£395.00 Plus VAT

Business Benefit

You’ll learn why it’s so important to understand about the depth and breadth of social media and its drivers; what they can do for you, and how to use them for your own social media marketing success. You will understand how and why other businesses, organisations and brands are using Long Tail Marketing techniques in social media, and how to use best practices to react to problems when they arise.

How to Book

If you are interested in booking this course, then please select an available date and then click book now to complete the booking.

Who Should Attend

This course is for those tasked with:Developing a Social Media Strategy.Using various techniques for engaging their readers.Positioning their organisation as an expert in its field.Individuals who are looking to develop a structured social media plan that integrates with rest of their marketing plan.

Learning Outcomes – by the end of this course you will be able to…

Social Media Overview
Principles of Social Media
Legality and Ethics behind using Social Media
Types of Social Media: Twitter, LinkedIn, Facebook, Blogging.
Creating a Social Media strategy for your brand

Course Content

Current marketplace
Trends and latest developments
Basic principles behind using Social Media
How to create a dialogue & relationships through Social Media
Delivering trust and the Importance of honesty and integrity
Communication forums – blogs and discussion groups
Ethics – the laws behind Social Media and best practice guidance
Introduction to Blogging:
Keywords, phrase integration, writing styles and structures and maximising the potential of links
Introduction to Twitter for Business:
Discover how other businesses use it and how you can copy their successes
Find out how best to navigate the platform, quickly and easily, for the biggest success
Learn the dos and don’ts
Introduction to Linked In:
Find out how to boost your credibility, reach, leads, traffic, sales and grow your network
Introduction to Facebook:
Business page vs. a personal profile
How to set up a Facebook Page and gain fans
How to use Facebook apps – Photos, Tags, Events, Groups