Social Media Strategy Training

Course Duration is 1 Day

£395.00 Plus VAT

Delivery Method

Face To Face Delivery  Virtual Delivery One To One Coaching Closed Group Course Public Course

Business Benefit

You’ll learn why it’s so important to understand about the depth and breadth of social media and its drivers; what they can do for you, and how to use them for your own social media marketing success. You will understand how and why other businesses, organisations and brands are using Long Tail Marketing techniques in social media, and how to use best practices to react to problems when they arise.

How to Book

If you are interested in booking this course, then please select an available date and then click book now to complete the booking. Can’t see a suitable date contact us on [email protected] and we can discuss specific date requirements.

Who Should Attend

This course is for those tasked with:Developing a Social Media Strategy.Using various techniques for engaging their readers.Positioning their organisation as an expert in its field.Individuals who are looking to develop a structured social media plan that integrates with rest of their marketing plan.

Learning Outcomes – by the end of this course you will be able to…

Social Media Overview
Principles of Social Media
Legality and Ethics behind using Social Media
Types of Social Media: Twitter, LinkedIn, Facebook, Blogging.
Creating a Social Media strategy for your brand

Course Content

Current marketplace
Trends and latest developments
Basic principles behind using Social Media
How to create a dialogue & relationships through Social Media
Delivering trust and the Importance of honesty and integrity
Communication forums – blogs and discussion groups
Ethics – the laws behind Social Media and best practice guidance
Introduction to Blogging:
Keywords, phrase integration, writing styles and structures and maximising the potential of links
Introduction to Twitter for Business:
Discover how other businesses use it and how you can copy their successes
Find out how best to navigate the platform, quickly and easily, for the biggest success
Learn the dos and don’ts
Introduction to Linked In:
Find out how to boost your credibility, reach, leads, traffic, sales and grow your network
Introduction to Facebook:
Business page vs. a personal profile
How to set up a Facebook Page and gain fans
How to use Facebook apps – Photos, Tags, Events, Groups

Embedding

These follow up coaching sessions help support your colleagues to embed their learning during their skills transfer period.  Applying new skills and changing behaviour takes effort and practice.  After attending a training course many colleagues will find they need support through this transition.  EQV can provide that support with follow up coaching sessions to help embed the learning.

Embedding coaching sessions can be delivered in 90 minute and half day durations.  The facilitator will work with the group to capture feedback about challenges and how to overcome them ensuring success going forward.

Having a formal embedding coaching session will not only increase the success of the skills transfer period but helps create a platform of motivation, inclusivity and commitment within the group.