Tone Of Voice – Writing Skills
£425.00 Plus VAT
Delivery Method
Face To Face Delivery Virtual Delivery One To One Coaching Closed Group Course Public Course
Business Benefit
A tone of voice – writing skills training course offers numerous benefits that significantly enhance communication effectiveness. It ensures consistency in messaging, aligning written content with the brand’s identity and values. This leads to improved clarity, professionalism, and engagement with audiences. Well-defined tone of voice principles facilitate efficient content creation and storytelling, making messages more memorable. Moreover, it builds trust with stakeholders, fosters adaptability in communication, and reduces the risk of misinterpretation.
Who Should Attend
Anyone who communicates in writing, whether in a professional or personal context, stands to gain valuable skills in clarity, consistency, and impact through a written tone of voice training course.
Learning Outcomes
By the end of the course, participants should have a solid understanding of how to create more effective, engaging, and reader-friendly written communications while adhering to the principles of tone of voice.
Course Content
Good and bad e-mails. What makes an e-mail easy to read. What switches people off.
What is a Tone of Voice? Why is this important for written communications.
The key principles of a ToV: Consistency, Connection, Personality, Removal of Barriers.
How to achieve the above. Four characteristics: 1) Keep it simple. 2) Be friendly and professional. 3) Empathise with the client. 4) be straightforward..
5 Steps to achieve the above. Plan, Write, Edit, Format, Check.
Examples of writing that has been transformed from ‘Corporate’ to ‘Connection’
Have fun with the ‘Jargon Generator’ (but don’t use in your e-mails!)
Practical application.
How to Book
If you are interested in booking this course, then please select an available date and then click book now to complete the booking. Can’t see a suitable date contact us on [email protected] and we can discuss specific date requirements.
Embedding
These follow up coaching sessions help support your colleagues to embed their learning during their skills transfer period. Applying new skills and changing behaviour takes effort and practice. After attending a training course many colleagues will find they need support through this transition. EQV can provide that support with follow up coaching sessions to help embed the learning.
Embedding coaching sessions can be delivered in 90 minute and half day durations. The facilitator will work with the group to capture feedback about challenges and how to overcome them ensuring success going forward.
Having a formal embedding coaching session will not only increase the success of the skills transfer period but helps create a platform of motivation, inclusivity and commitment within the group.