Effective Storytelling

Course Duration is 1 Day

£425.00 Plus VAT (per person)

Have more than 2 delegates? Talk to us about our closed group courses.

Delivery Method

Open Public Courses – Virtual Delivery Only  Closed Group Courses – Face To Face and Virtual Delivery

Business Benefit

Storytelling has become a powerful approach for leadership, innovation, and design thinking. A business storytelling training workshop can help us to learn this craft and develop our communication skills. Using
storytelling can help us to relate and connect to others at an emotional level – and help others empathize with the journey and inspire a future vision.

Who Should Attend

Anyone who wants to improve both their written and verbal communication.

Learning Outcomes

Demonstrate the Power of Storytelling as a Communication Tool:
Showcase the effectiveness of storytelling as a means of conveying information, engaging audiences, and making messages memorable.
Provide practical examples of how storytelling can be utilised in various work scenarios.
Tell a Story in a Work Context:
Develop the ability to craft and narrate a compelling story within a professional setting.
Apply storytelling techniques to communicate ideas, experiences, or lessons relevant to the workplace.
Convey Abstract Concepts, such as Values, through Stories:
Learn to use storytelling to give concrete meaning to abstract concepts like organizational values, ethics, and mission statements.
Enable others to grasp these concepts through relatable and memorable narratives.
Recount a Story that Conveys Their Vision to Others:
Master the art of storytelling to articulate a clear and inspiring vision for the future.
Use storytelling as a tool for motivating and aligning teams towards common goals.
Understand the Importance of Coherence, Energy, and Presence in Telling Stories:
Recognize the significance of maintaining a logical and engaging narrative structure in storytelling.
Learn how to infuse stories with energy, enthusiasm, and a strong presence to captivate and connect with the audience effectively.

Course Content

Why we use stories.
Understand the tools for engaging and inspiring.
Structuring a story & narrative options.
Practical sessions where delegates build their stories in more detail.
The importance of analogy to convey message.
Rhetorical techniques.
Further practical sessions and sharing stories with the group.
Feedback and takeaways.

How to Book

Dates below represent open public courses only. To book this course, please select an available date and click the book now button below to complete the booking. Have two or more people to train – you may consider a closed group course. Contact us on [email protected] to discuss specific date and delivery requirements.


Measuring The Success


The purpose of your training is learning new skills and/or changing behaviour. We can help you measure this!

To evaluate how successfully the attendees are doing this, delegates can attend a Workplace Implementation session during the skills transfer period. The cost of the session is £595+VAT delivered virtually and lasts for 2.5 hours.

During the Workplace Implementation session the individuals will either on a 1-2-1 basis or as a group discuss the challenges and successes they have experienced during their skills transfer period.
This will include what they are doing differently as a direct result of the training and how this has positively impacted the organisation.
This is an excellent way to encourage the learning, support the skills transfer into the workplace and act as a measure to evaluate the training.

We compile this information into a report so that you have evidence of your return on investment.