A dynamic one-day course designed to turn analysts, presenters, and business professionals into confident data storytellers. Participants will learn to blend accurate analysis with compelling narrative and intuitive visuals, creating stories that inspire understanding and action. The course demystifies the core components of data storytelling—establishing a solid analytical foundation, crafting a purposeful narrative, and selecting visuals that make insights stick. Through practical techniques such as identifying the hero and adversary within the data, using “data zooming” to balance big-picture and detailed views, and building tension around key business problems, learners will develop stories that engage both logic and emotion. The programme also explores how to humanise data for memorability, simplify complex information, and focus audience attention where it matters most.
Ready to elevate your storytelling?
Unlock the power of your insights with our one‑day Data Storytelling course—designed to transform analysts, presenters, and business professionals into confident, influential storytellers. Learn how to combine accurate analysis with compelling narrative and intuitive visuals to create stories that spark clarity, engagement, and action.
We break data storytelling down to its essentials: a strong analytical foundation, a purposeful narrative arc, and visuals that make insights stick. Through proven techniques learners discover how to connect both logic and emotion.
By the end of the course, participants will know how to humanise complex information, simplify what matters, focus audience attention, and tailor stories to any stakeholder. The result? Clearer messages, stronger impact, and decisions that move forward.
Contact us at lets talk at e q v dot co dot uk for more information.
Counts towards 6 CPD Hours 1 Day Open Public & Closed Group
Please reflect on one or more of the questions below and come prepared to discuss your responses during the session.
Self-Assessment: On a scale of 1–10, how would you rate your current skill level in this subject? What factors influenced your rating?
Development Focus: Identify one specific behaviour, skill, or capability you would like to improve or develop further.
Relevant Examples: If possible, bring one or two relevant examples or scenarios from your experience that you would be willing to share with the group.
What You Will Learn
Understanding the Core Components of Data Storytelling
Data (The Foundation): Cut through to the accurate, comprehensive analysis for your starting point.
Narrative (The Structure): The context, problem, and solution explained through words (verbal or written) that provide the "why" behind the numbers.
Visualisations (The Sight): Use Charts and graphs that, when simple and intuitive, make the story memorable.
Key Storytelling Techniques
Identify the Hero and Adversary: Identify the people behind the data (e.g., customers, employees) as heroes who face challenges (the "adversary," such as a process failure or market shift).
"Data Zooming" – big picture and specifics how to treat them separately for clarity
Create Tension with the business problem or the decision that needs to be made.
Use the Narrative Arc: Structure your data presentation with a clear beginning, middle, and end: identifying the problem, explaining the analysis, and offering a solution.
Understanding how to Make Data Memorable
Humanise the Numbers: Focus on the human experience behind the data.
Keep it Simple: Avoiding jargon and don’t make assumptions about the audience knowledge
Focus Attention: Using visuals to highlight only the most important information, cutting out clutter.
Tailor the Story to the Audience
Provide Clear Takeaways
Your Post-Course Challenge
Reflect on the key topics covered and identify one area to apply immediately.
Share one insight or action point with a colleague within the next week.
Review your notes after 30 days and assess your progress.
Counts Towards 6 CPD Hours
This course contributes 6 hours of Continuing Professional Development. Delegates can log these hours as evidence of structured learning for professional bodies and employers.
This course is aimed at anyone who needs to communicate insights clearly and persuasively using data, especially in roles where decisions depend on understanding what the numbers really mean.
Ideal participants include:
Analysts & Data Professionals
Business & Strategy Roles
Presenters & Communicators
Leaders & Managers
Anyone responsible for:
Making decisions based on dashboards or reports
Guiding teams with insights
Aligning people around a direction or solution
For Groups & Teams
We can deliver this training session in several ways to suit your organisation’s needs:
Open Public Course
Join delegates from other organisations on a scheduled date
Closed Group
Exclusively for your team, using your real scenarios
In Person
Face-to-face at your premises or a venue of your choice
Virtual
Live, interactive online delivery via Teams or Zoom
One-to-One Coaching
Personalised sessions tailored entirely to you
Have two or more people to train?
You may want to consider a closed group course. Benefits include:
Cost effective for teams
Choose a date to suit you
Customise content and timings
No minimum delegate numbers
Uses your real-world scenarios
Builds shared language in your team
Contact us on [email protected] to discuss specific dates and delivery requirements.
How Our Tutor-Led Courses Are Delivered
Before the day
Delegates are given pre-work to complete before attending. This ensures everyone arrives with relevant context and real scenarios from their own experience, so learning is immediately relevant and actionable from the first minute.
On the day
Our sessions are participative and highly interactive. We don’t do “death by PowerPoint” — instead, the day includes a variety of engaging activities throughout:
Real-world casework using your scenarios
Practical hands-on exercises
Real Play (not role play) simulations
Peer learning and group discussion
Case studies and scenario work
Facilitated discussion and structured reflection
What you leave with
Participants leave with:
Practical tools — frameworks and models you can use straight away
Clear action plans — specific next steps tailored to your role
Greater confidence — built through intensive, realistic practice
Skills you can apply immediately — not theory, but techniques tested during the day
After the day
Post-session measurements and a 30-day challenge ensure that learning is embedded and behaviour change is sustained.
Key Features
Course Duration is 1 Day
Engaging tutor led event
Comprehensive course materials
Certificates of attendance
Access to Customer Portal (course bookers)
Course Guarantee
Priced per person for open public course
£449.00 Plus VAT
Can’t see a suitable date? Please request a date here
Payment available via all major credit cards or Invoice. All options available during the online booking process.
