This comprehensive one-day course demystifies marketing and sales focusing on ethical engagement, strategic needs-based selling, and measurable impact. Participants will master the 7Ps of the service mix, learn to map complex stakeholder decision units, and utilise a robust four-step professional selling system to secure funding and support effectively.
Are you ready to transform how organisation connects with people and secures support?
This one-day course gives you the tools to think and act strategically — moving beyond promotion to real, ethical marketing that builds lasting relationships. You’ll learn how to uncover genuine needs, map the decision-making unit, and apply the 7Ps to strengthen your service offering.
By the end of the day, you’ll be using a proven four-step selling system to win funding and support with confidence and clarity.
It’s delivered as an open course, closed group session, or one-to-one coaching — and counts towards six CPD hours.
To find out more, contact us at lets talk at e q v dot co dot uk.
Counts towards 6 CPD Hours1 Day9:00 - 5:00 for GroupsOpen Public & Closed Group
Please reflect on one or more of the questions below and come prepared to discuss your responses during the session.
Self-Assessment: On a scale of 1–10, how would you rate your current skill level in this subject? What factors influenced your rating?
Development Focus: Identify one specific behaviour, skill, or capability you would like to improve or develop further.
Relevant Examples: If possible, bring one or two relevant examples or scenarios from your experience that you would be willing to share with the group.
What You Will Learn
Define marketing strategically and distinguish it from simple advertising or promotion.
Identify specific market needs and align service offerings to meet them effectively.
Map the Decision Making Unit (DMU) to understand the roles of donors, beneficiaries, and gatekeepers.
Apply the 7Ps of the marketing mix to diagnose and improve service delivery comprehensively.
Utilise promotional materials strategically to communicate value and emotional impact.
Adopt an ethical, needs-based approach to sales that builds long-term trust and integrity.
Execute the four-step professional selling system to secure commitments confidently.
Handle common objections using proven techniques like Feel-Felt-Found and Isolation.
Define and measure marketing success using relevant KPIs beyond simple donation totals.
Your Post-Course Challenge
Within 30 days, conduct a 7P audit on one of your current services.
Apply the Four Step System in your next three sales or funding conversations.
Rewrite one piece of promotional material to focus on the underlying need.
Counts Towards 6 CPD Hours
This course contributes 6 hours of Continuing Professional Development. Delegates can log these hours as evidence of structured learning for professional bodies and employers.
This course is designed for professionals seeking to strengthen their strategic approach to sales and marketing in a way that is ethical, impactful, and results-driven. Whether you are new to these functions or looking to refine your existing skills, it provides practical tools to align offerings with genuine needs and build lasting relationships.
This course is ideal for:
Fundraising officers who want to move beyond transactional asks and build sustainable supporter relationships
Programme managers needing to articulate the value of their services to secure internal and external buy-in
Communications leads aiming to align promotional activity with strategic goals and audience needs
Service delivery managers seeking to improve stakeholder engagement and demonstrate impact effectively
Trustees and senior leaders responsible for organisational sustainability and stakeholder trust
New entrants to sales or marketing roles in the charity, public, or social enterprise sector looking to build a strong foundation
No prior experience needed
This course is accessible to professionals at all levels, assuming no formal background in sales or marketing. It is designed to be inclusive and supportive, meeting learners where they are and building confidence through clear, practical guidance.
What you will take away
You will leave with a clearer understanding of how to approach sales and marketing ethically and strategically, increased confidence in engaging stakeholders, and practical tools to assess needs, communicate value, and measure what truly matters in your role.
For Groups & Teams
We can deliver this training session in several ways to suit your organisation’s needs:
Open Public Course
Join delegates from other organisations on a scheduled date
Closed Group
Exclusively for your team, using your real scenarios
In Person
Face-to-face at your premises or a venue of your choice
Virtual
Live, interactive online delivery via Teams or Zoom
One-to-One Coaching
Personalised sessions tailored entirely to you
Have two or more people to train?
You may want to consider a closed group course. Benefits include:
Cost effective for teams
Choose a date to suit you
Customise content and timings
No minimum delegate numbers
Uses your real-world scenarios
Builds shared language in your team
Contact us on [email protected] to discuss specific dates and delivery requirements.
How Our Tutor-Led Courses Are Delivered
Before the day
Delegates are given pre-work to complete before attending. This ensures everyone arrives with relevant context and real scenarios from their own experience, so learning is immediately relevant and actionable from the first minute.
On the day
Our sessions are participative and highly interactive. We don’t do “death by PowerPoint” — instead, the day includes a variety of engaging activities throughout:
Real-world casework using your scenarios
Practical hands-on exercises
Real Play (not role play) simulations
Peer learning and group discussion
Case studies and scenario work
Facilitated discussion and structured reflection
What you leave with
Participants leave with:
Practical tools — frameworks and models you can use straight away
Clear action plans — specific next steps tailored to your role
Greater confidence — built through intensive, realistic practice
Skills you can apply immediately — not theory, but techniques tested during the day
After the day
Post-session measurements and a 30-day challenge ensure that learning is embedded and behaviour change is sustained.
Key Features
Course Duration is 1 Day
Engaging tutor led event
Comprehensive course materials
Certificates of attendance
Access to Customer Portal (course bookers)
Course Guarantee
Priced per delegate for open public course
£449.00 Plus VAT
Can’t see a suitable date? Please request a date here
Payment available via all major credit cards or Invoice. All options available during the online booking process.
