Sales and Marketing

Course Duration is 1 Day

£425.00 Plus VAT (per person)

Have more than 2 delegates? Talk to us about our closed group courses.

Delivery Method

Open Public Courses РVirtual Delivery Only  Closed Group Courses РFace To Face and Virtual Delivery

Business Benefit

Reducing budgets and pressure from central government mean that more and more not for profit organisations need to sharpen their sales and marketing skills in order to effectively promote their services and fend off competition from other sectors.

Who Should Attend

Anyone involved in promoting the organisations services to members and clients.

Learning Outcomes

Describe the organisations Market and how its services meet that markets needs
Understand the organisations Market Mix
Describe the role of Marketing in ensuring the organisations continuing success
Demonstrate an ethical and professional approach to selling the organisations services.

Course Content

What Marketing is a definition
What is our Market?
What are this markets needs?
How do our services meet those needs?
The 7P market mix for services
The role of Marketing in the Not for Profit sector
The role of Marketing in our organisation
Using promotional material effectively
Selling to Needs an ethical approach to sales
The four step system to professional selling

How to Book

Dates below represent open public courses only. To book this course, please select an available date and click the book now button below to complete the booking. Have two or more people to train – you may consider a closed group course. Contact us on [email protected] to discuss specific date and delivery requirements.

 

Measuring The Success

 

The purpose of your training is learning new skills and/or changing behaviour. We can help you measure this!

To evaluate how successfully the attendees are doing this, delegates can attend a Workplace Implementation session during the skills transfer period. The cost of the session is £595+VAT delivered virtually and lasts for 2.5 hours.

During the Workplace Implementation session the individuals will either on a 1-2-1 basis or as a group discuss the challenges and successes they have experienced during their skills transfer period.
This will include what they are doing differently as a direct result of the training and how this has positively impacted the organisation.
This is an excellent way to encourage the learning, support the skills transfer into the workplace and act as a measure to evaluate the training.

We compile this information into a report so that you have evidence of your return on investment.