Sales and Marketing
£395.00 Plus VAT
Business Benefit
Reducing budgets and pressure from central government mean that more and more not for profit organisations need to sharpen their sales and marketing skills in order to effectively promote their services and fend off competition from other sectors.
How to Book
If you are interested in booking this course, then please select an available date and then click book now to complete the booking.
Who Should Attend
Anyone involved in promoting the organisations services to members and clients.
Learning Outcomes – by the end of this course you will be able to…
Describe the organisations Market and how its services meet that markets needs
Understand the organisations Market Mix
Describe the role of Marketing in ensuring the organisations continuing success
Demonstrate an ethical and professional approach to selling the organisations services.
Course Content
What Marketing is a definition
What is our Market?
What are this markets needs?
How do our services meet those needs?
The 7P market mix for services
The role of Marketing in the Not for Profit sector
The role of Marketing in our organisation
Using promotional material effectively
Selling to Needs an ethical approach to sales
The four step system to professional selling