Sales and Marketing

Course Duration is 1 Day

£395.00 Plus VAT

Delivery Method

Face To Face Delivery  Virtual Delivery One To One Coaching Closed Group Course Public Course

Business Benefit

Reducing budgets and pressure from central government mean that more and more not for profit organisations need to sharpen their sales and marketing skills in order to effectively promote their services and fend off competition from other sectors.

How to Book

If you are interested in booking this course, then please select an available date and then click book now to complete the booking. Can’t see a suitable date contact us on [email protected] and we can discuss specific date requirements.

Who Should Attend

Anyone involved in promoting the organisations services to members and clients.

Learning Outcomes – by the end of this course you will be able to…

Describe the organisations Market and how its services meet that markets needs
Understand the organisations Market Mix
Describe the role of Marketing in ensuring the organisations continuing success
Demonstrate an ethical and professional approach to selling the organisations services.

Course Content

What Marketing is a definition
What is our Market?
What are this markets needs?
How do our services meet those needs?
The 7P market mix for services
The role of Marketing in the Not for Profit sector
The role of Marketing in our organisation
Using promotional material effectively
Selling to Needs an ethical approach to sales
The four step system to professional selling

Embedding

These follow up coaching sessions help support your colleagues to embed their learning during their skills transfer period.  Applying new skills and changing behaviour takes effort and practice.  After attending a training course many colleagues will find they need support through this transition.  EQV can provide that support with follow up coaching sessions to help embed the learning.

Embedding coaching sessions can be delivered in 90 minute and half day durations.  The facilitator will work with the group to capture feedback about challenges and how to overcome them ensuring success going forward.

Having a formal embedding coaching session will not only increase the success of the skills transfer period but helps create a platform of motivation, inclusivity and commitment within the group.