This comprehensive one-day course equips sales professionals with the mindset, voice control, research strategies, and compliance knowledge needed to excel in UK telesales. Participants will master pre-call preparation, navigate gatekeepers, handle objections using the L.E.A.R.N. model, and close deals while adhering to GDPR and TPS regulations.
Tired of being hung up on before you even start? Transform your cold calls into closed deals with our Telesales Mastery course. This is not about pushy tactics; it is about building genuine trust and authority. In just one day, you will learn to project confidence, bypass gatekeepers with ease, and turn objections into opportunities. Whether you choose an open course, a closed group, or bespoke one to one coaching, you will leave ready to dominate the phone. This intensive session counts towards six CPD hours, ensuring your professional development stays on track. Stop guessing and start selling with a consultative approach that truly works. Secure your place today and watch your conversion rates soar. To find out more, contact us at lets talk at e q v dot co dot uk.
Counts towards 6 CPD Hours1 Day9:00 - 5:00 for GroupsOpen Public & Closed Group
Please reflect on one or more of the questions below and come prepared to discuss your responses during the session.
Self-Assessment: On a scale of 1–10, how would you rate your current skill level in this subject? What factors influenced your rating?
Development Focus: Identify one specific behaviour, skill, or capability you would like to improve or develop further.
Relevant Examples: If possible, bring one or two relevant examples or scenarios from your experience that you would be willing to share with the group.
What You Will Learn
Adopt a consultative mindset that distinguishes professional telesales from intrusive telemarketing
Master diaphragmatic breathing and vocal techniques to project authority and build rapport
Conduct effective pre-call research to identify pain points and tailor value propositions
Navigate gatekeepers and receptionists using ethical persuasion techniques to reach decision-makers
Apply the L.E.A.R.N. model to de-escalate objections and turn resistance into opportunity
Execute proven closing techniques while avoiding common follow-up pitfalls
Understand UK compliance requirements including GDPR, TPS, and cold calling regulations
Demonstrate resilience and emotional control when facing rejection or aggressive prospects
Your Post-Course Challenge
Within 30 days, apply the L.E.A.R.N. model to every objection you receive.
Record yourself making a cold call and analyse your use of pauses.
Implement the Follow-Up Matrix for your current pipeline.
Counts Towards 6 CPD Hours
This course contributes 6 hours of Continuing Professional Development. Delegates can log these hours as evidence of structured learning for professional bodies and employers.
This course is designed for any sales professional operating within the UK market who wishes to elevate their performance, refine their communication style, and navigate the complexities of modern telephone selling with confidence. Whether you are looking to overcome specific challenges in reaching decision-makers or simply wish to ensure your approach is fully compliant with current regulations, this training provides the essential toolkit for success.
This course is ideal for:
Aspiring Telesales Professionals — Individuals starting their career in sales who need to build a solid foundation in ethical persuasion and professional etiquette from day one.
Experienced Account Managers — Seasoned staff looking to refresh their techniques, adopt a more consultative mindset, and improve their conversion rates on outbound calls.
Business Owners and Entrepreneurs — Founders who handle their own sales outreach and require advanced strategies to bypass gatekeepers and secure meetings without appearing intrusive.
Customer Service Representatives — Staff transitioning into sales roles who need to shift their focus from problem-solving to value proposition and closing deals effectively.
Compliance-Conscious Teams — Organisations requiring their sales force to be fully up-to-date with GDPR, TPS, and cold calling regulations to mitigate legal risk.
High-Volume Call Centre Staff — Professionals seeking to improve their vocal presence and emotional resilience to maintain high performance despite frequent rejection.
No prior experience needed
This programme is fully accessible to delegates at any stage of their career journey. While we welcome experienced practitioners eager to fine-tune their skills, the content is structured to be equally valuable for those new to the industry. We focus on universal principles of communication and sales psychology that apply regardless of your background, ensuring every participant leaves with actionable insights tailored to their specific experience level.
What you will take away
Upon completion, you will possess a renewed sense of confidence and a clear strategic framework for approaching every call. You will leave with practical methods to control your vocal delivery, the ability to identify and articulate value quickly, and the resilience to handle objections without losing momentum. Most importantly, you will have a robust understanding of how to conduct sales activities that are both highly effective and fully compliant with UK standards, ensuring long-term success in your role.
For Groups & Teams
We can deliver this training session in several ways to suit your organisation’s needs:
Open Public Course
Join delegates from other organisations on a scheduled date
Closed Group
Exclusively for your team, using your real scenarios
In Person
Face-to-face at your premises or a venue of your choice
Virtual
Live, interactive online delivery via Teams or Zoom
One-to-One Coaching
Personalised sessions tailored entirely to you
Have two or more people to train?
You may want to consider a closed group course. Benefits include:
Cost effective for teams
Choose a date to suit you
Customise content and timings
No minimum delegate numbers
Uses your real-world scenarios
Builds shared language in your team
Contact us on [email protected] to discuss specific dates and delivery requirements.
How Our Tutor-Led Courses Are Delivered
Before the day
Delegates are given pre-work to complete before attending. This ensures everyone arrives with relevant context and real scenarios from their own experience, so learning is immediately relevant and actionable from the first minute.
On the day
Our sessions are participative and highly interactive. We don’t do “death by PowerPoint” — instead, the day includes a variety of engaging activities throughout:
Real-world casework using your scenarios
Practical hands-on exercises
Real Play (not role play) simulations
Peer learning and group discussion
Case studies and scenario work
Facilitated discussion and structured reflection
What you leave with
Participants leave with:
Practical tools — frameworks and models you can use straight away
Clear action plans — specific next steps tailored to your role
Greater confidence — built through intensive, realistic practice
Skills you can apply immediately — not theory, but techniques tested during the day
After the day
Post-session measurements and a 30-day challenge ensure that learning is embedded and behaviour change is sustained.
Key Features
Course Duration is 1 Day
Engaging tutor led event
Comprehensive course materials
Certificates of attendance
Access to Customer Portal (course bookers)
Course Guarantee
Priced per delegate per day for open public course
£449.00 Plus VAT
Can’t see a suitable date? Please request a date here
Payment available via all major credit cards or Invoice. All options available during the online booking process.
