Sales and Marketing
Reducing budgets and pressure from central government mean that more and more not for profit organisations need to sharpen their sales and marketing skills in order to effectively promote their services and fend off competition from other sectors.
Anyone involved in promoting the organisations services to members and clients.
Describe the organisations Market and how its services meet that markets needs
Understand the organisations Market Mix
Describe the role of Marketing in ensuring the organisations continuing success
Demonstrate an ethical and professional approach to selling the organisations services.
What Marketing is a definition
What is our Market?
What are this markets needs?
How do our services meet those needs?
The 7P market mix for services
The role of Marketing in the Not for Profit sector
The role of Marketing in our organisation
Using promotional material effectively
Selling to Needs an ethical approach to sales
The four step system to professional selling
Course Benefits
- Fully led tutor instruction
- Comprehensive courseware for all delegates
- Certificates of attendance
- Course Guarantee
- Emergency trainer
- Contextualisation and customisation for Closed group courses
- Evaluation Feedback
- Access to Customer Portal (course bookers) for oversight of past and future training events and attendance details
Workplace Implementation
The purpose of your training is learning new skills and/or changing behaviour. We can help you measure this!
Post-course, to evaluate how successfully the attendees are doing this, delegates can attend a Workplace Implementation session during the skills transfer period. This additional session lasts for 2.5 hours.
During the Workplace Implementation session the individuals will either on a 1-2-1 basis or as a group discuss the challenges and successes they have experienced during their skills transfer period.
This will include what they are doing differently as a direct result of the training and how this has positively impacted the organisation.
This is an excellent way to encourage the learning, support the skills transfer into the workplace and act as a measure to evaluate the training.
We compile this information into a report so that you have evidence of your return on investment.
Key Features
Engaging & interactive tutor led session
Comprehensive courseware
For Groups & Teams
Have two or more people to train – you may consider a closed group course. Contact us on [email protected] to discuss specific date and delivery requirements.
Payment available via all major credit cards or Invoice. All options available during the online booking process.