Influencing & Persuading

Influencing Persuading

This course equips delegates with the practical skills and ethical frameworks needed to influence effectively and responsibly in today’s complex workplace environments. Participants will learn to distinguish between constructive persuasion and harmful manipulation, building credibility through authentic communication and evidence-based argumentation. They will develop confidence in their non-verbal presence, vocal delivery, and assertive communication, enabling them to advocate for their needs while maintaining respect and collaboration. By mastering techniques to navigate resistance, understand diverse stakeholder perspectives, and adapt their approach across hierarchical relationships, delegates will leave empowered to drive outcomes, foster trust, and lead with integrity in any professional setting.

Counts towards 6 CPD Hours 1 Day 9:00 - 5:00 for Groups Open Public & Closed Group
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Pre-Course Reflection

Please reflect on one or more of the questions below and come prepared to discuss your responses during the session.

  • Self-Assessment: On a scale of 1–10, how would you rate your current skill level in this subject? What factors influenced your rating?
  • Development Focus: Identify one specific behaviour, skill, or capability you would like to improve or develop further.
  • Relevant Examples: If possible, bring one or two relevant examples or scenarios from your experience that you would be willing to share with the group.

What You Will Learn

Distinguish clearly between ethical persuasion and unethical manipulation in workplace scenarios
Apply the Connect-Context-Case structure to build compelling and logical arguments
Demonstrate confident non-verbal expression and vocal tone to enhance message delivery
Utilise assertiveness skills to set boundaries and advocate for needs without aggression
Deploy specific influencing techniques to navigate resistance and defensive positions
Analyse stakeholder perspectives using perceptual positioning to find common ground
Adapt influencing styles specifically for upwards, peer, and downwards relationships
Navigate complex group dynamics and manage influential opinion leaders effectively

Your Post-Course Challenge

  • Within 30 days, identify one difficult conversation you have been avoiding.
  • Apply the Connect-Context-Case structure to prepare for this conversation.
  • Use the 'Perceptual Positions' technique to understand the other person's view.
  • Execute the conversation using assertive language and non-verbal confidence.

Counts Towards 6 CPD Hours

This course contributes 6 hours of Continuing Professional Development. Delegates can log these hours as evidence of structured learning for professional bodies and employers.

Key Features

Course Duration is 1 Day

Engaging tutor led event

Comprehensive course materials

Certificates of attendance

Access to Customer Portal (course bookers)

Course Guarantee

Priced per delegate per day for open public course

From: £449.00 Plus VAT

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Payment available via all major credit cards or Invoice. All options available during the online booking process.