Creative Writing
- Planning your copy for its audience and key message: Start by understanding your target audience thoroughly. Determine their demographics, interests, and preferences. Tailor your copy to resonate with this specific group. Identify the key message or messages you want to convey and ensure they align with the audience’s needs and expectations.
- Writing engaging copy: Once you’ve identified your audience and key message, use language that captivates and maintains their interest. Employ storytelling techniques to make your copy engaging and relatable. Craft a narrative that not only conveys information but also evokes emotions and connects with your readers.
- Editing your copy: The editing process is crucial for refining your copy. Review each word and sentence to ensure clarity and conciseness. Eliminate redundancy and extraneous information. Ensure that your writing flows smoothly and logically. Pay close attention to grammar and punctuation, adhering to British English standards.
- Formatting your copy for its media: Consider the medium in which your copy will be presented. Whether it’s for print, web, social media, or other platforms, format your content accordingly. Ensure it’s visually appealing, with appropriate fonts, headings, and layout. Make it easy for readers to navigate and consume your content.
- Check your copy / critical proofreading: Before publishing, conduct a thorough proofreading check. Scrutinize your copy for spelling, grammar, and punctuation errors. Verify the accuracy of any facts or information presented. Pay attention to consistency in tone and style throughout the piece.
- Avoiding common errors: Familiarize yourself with common writing pitfalls and avoid them. These errors may include using clichés, overused phrases, or jargon that might alienate your audience. Be aware of cultural sensitivities and avoid offensive or inappropriate language.
The need for creating copy that engages with clients is essential to business. Therefore, it is imperative that these written assignments accurately reflect the ideas, understanding, concepts and thinking of the writer.
Have two or more people to train? you may consider a closed group course.
Benefits:
Cost effective
Choose a date to suit you
Customise content and timings
No minimum delegate
Choose how the course is delivered – In person face-to-face at your location or virtual
Contact us on [email protected] to discuss specific date and delivery requirements.
We can deliver our training sessions in several ways, these being:
- Open public course
Please enquire about the following methods
- Closed group
- In person face to face
- virtual
- One to one coaching
Course Benefits
- Fully led tutor instruction
- Comprehensive courseware for all delegates
- Certificates of attendance
- Course Guarantee
- Emergency trainer
- Contextualisation and customisation for Closed group courses
- Evaluation Feedback
- Access to Customer Portal (course bookers) for oversight of past and future training events and attendance details
Key Features
Engaging & interactive tutor led session
Comprehensive course materials
£845.00 Plus VAT
Payment available via all major credit cards or Invoice. All options available during the online booking process.