Who Should Attend
Anyone involved in promoting the organisations services to members and clients.
- Describe the organisations Market and how its services meet that markets needs
- Understand the organisations Market Mix
- Describe the role of Marketing in ensuring the organisations continuing success
- Demonstrate an ethical and professional approach to selling the organisations services.
- What Marketing is a definition
- What is our Market?
- What are this markets needs?
- How do our services meet those needs?
- The 7P market mix for services
- The role of Marketing in the Not for Profit sector
- The role of Marketing in our organisation
- Using promotional material effectively
- Selling to Needs an ethical approach to sales
- The four step system to professional selling.