Who Should Attend

Anyone involved in promoting the organisations services to members and clients.

Learning Outcomes

  • Describe the organisations Market and how its services meet that markets needs
  • Understand the organisations Market Mix
  • Describe the role of Marketing in ensuring the organisations continuing success
  • Demonstrate an ethical and professional approach to selling the organisations services.

Course Content

  • What Marketing is a definition
  • What is our Market?
  • What are this markets needs?
  • How do our services meet those needs?
  • The 7P market mix for services
  • The role of Marketing in the Not for Profit sector
  • The role of Marketing in our organisation
  • Using promotional material effectively
  • Selling to Needs an ethical approach to sales
  • The four step system to professional selling.