Sales and Marketing

Course Dates:

Business Benefit :-

Reducing budgets and pressure from central government mean that more and more not for profit organisations need to sharpen their sales and marketing skills in order to effectively promote their services and fend off competition from other sectors.

Who Should Attend

Anyone involved in promoting the organisations services to members and clients.

Learning Outcomes

  • Describe the organisations Market and how its services meet that markets needs
  • Understand the organisations Market Mix
  • Describe the role of Marketing in ensuring the organisations continuing success
  • Demonstrate an ethical and professional approach to selling the organisations services.

Course Content

  • What Marketing is a definition
  • What is our Market?
  • What are this markets needs?
  • How do our services meet those needs?
  • The 7P market mix for services
  • The role of Marketing in the Not for Profit sector
  • The role of Marketing in our organisation
  • Using promotional material effectively
  • Selling to Needs an ethical approach to sales
  • The four step system to professional selling.

Sales and Customer Service

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