Duration 1 Day

Who should attend?

This course is for those tasked with:

  • Developing a Social Media Strategy.
  • Using various techniques for engaging their readers.
  • Positioning their organisation as an expert in its field.
  • Individuals who are looking to develop a structured social media plan that integrates with rest of their marketing plan.

Learning Outcomes

  • Social Media Overview
  • Principles of Social Media
  • Legality and Ethics behind using Social Media
  • Types of Social Media:
    • Twitter, LinkedIn, Facebook, Blogging.
  • Creating a Social Media strategy for your brand

Course Content

  • Current marketplace
  • Trends and latest developments
  • Basic principles behind using Social Media
  • How to create a dialogue & relationships through Social Media
  • Delivering trust and the Importance of honesty and integrity
  • Communication forums – blogs and discussion groups
  • Ethics – the laws behind Social Media and best practice guidance
  • Introduction to Blogging:
    • Keywords, phrase integration, writing styles and structures and maximising the potential of links
  • Introduction to Twitter for Business:
    • Discover how other businesses use it and how you can copy their successes
    • Find out how best to navigate the platform, quickly and easily, for the biggest success
    • Learn the dos and don’ts
  • Introduction to Linked In:
    • Find out how to boost your credibility, reach, leads, traffic, sales and grow your network
  • Introduction to Facebook:
    • Business page vs. a personal profile
    • How to set up a Facebook Page and gain fans
    • How to use Facebook apps – Photos, Tags, Events, Groups